About Us

Welcome to our world of Formula1 passion and creativity!

Our Story
Born out of a deep love for Formula1 and the dream of celebrating every twist and turn on the track, this business is the labor of love created by a wife, Andrea, and her mother-in-law Kim, who teamed up to design gifts for their favorite lifelong fan, Kim's son and Andrea's husband, Oliver. Our family’s passion for racing grew as Andrea and Oliver's children also learned to enjoy the sport as a family. We felt deeply inspired to craft merchandise that truly spoke to the heart of the Formula1 community. We set out to create the products we wished to buy—unique, functional, and full of the spirit of the sport we love.

Who We Are

  • Women-Led & Family-Focused: As a wife and mother team, we understand the importance of passion, community, and dedication. Our business is a celebration of all these values, created from a personal journey into the exhilarating world of Formula1.

  • Avid Fans at Heart: We live and breathe Formula1. Our products are inspired by every race day, every championship battle, and every moment of adrenaline that the sport brings.

  • Connecting with Fans: With Formula1’s rising popularity in the US, we’re excited to bring our community together through merchandise that resonates with the excitement of the sport. Watching Formula1 as a family is a cherished tradition in our family and we hope to share that joy with others. 

Our Mission
We believe that fan merchandise should be more than just a keepsake—it should capture the emotion of the race, the precision of every engineering marvel, and the thrill of the moment. Our mission is to provide quality, beautifully designed items that every fan can proudly wear or display in their homes, uniting us all in the spirit of racing. We believe that our products should always be both beautiful and functional. 

Join Our Journey
Whether you’re a lifelong follower of Formula1 or new to the excitement of the sport, we invite you to join our community. Every purchase supports a women-led business and fuels our commitment to bring more innovative, fan-inspired products to the world. Thank you for being a part of our story, and here’s to many more laps of inspiration together!

Feel free to explore our collections, share your own stories, and connect with us on this thrilling ride of speed, style, and passion.